The Brief

Get Gen Z Londoners hyped about EURO 2020, while keeping the Uniforia ball front and centre of the campaign. 

The Idea

Meet the Uniforia Football Delivery Service (UFDS). Uniforms donned, they toured around London in their van, delivering gifts and surprises – merch, footballs, half time shows, cameo performances. If you saw the van this summer, you knew it meant something good.

The Result

253.6m campaign reach

2.65m views on talent channels

100% positive sentiment

The First Delivery: Meet the UFDS

The Second Delivery: The Half Time Show

The Third Delivery: Coaches on Call

Messages from the legendary coaches

Community deliveries, shared on talent channels


Agency: M&C Saatchi Sport & Entertainment

Business Director: Ross Watson

Producer: James Kimber

Production company: Electric Robin

Director: Giorgio Bruni